Brand
The Brand area covers voice, assets, and monetization budgets when your deployment enables those APIs. Owners and designated brand roles can open these routes; others are redirected by the app gateway.
Creator
Creator includes UGC submissions, studio-style workflows, and earnings when NEXT_PUBLIC_USE_API_MONETIZATION is configured. You need a tenant role to enter creator routes.
UGC & Video Studio
Use UGC for briefs, scripts, and campaign collaboration. Video Studio covers longer-form video planning. Some AI actions require the video_studio feature flag at the platform level.
Assistants for campaigns
Social media and YouTube automation assistant actions help with cadence, replies, scripts, SEO, and thumbnail concepts. Call POST /api/ai/assistants with the appropriate assistant and action (see overview).