Realtime: simulated feed (configure Reverb for live)
AS

Organization owner

Full control of your tenant: strategy, billing posture, AI consumption, and who can access Admin.

What you can access

  • Mission Control & Analytics — Operational overview and metrics.
  • CRM & Deals — Pipeline, contacts, forms, tracking, growth, scoring, integrations.
  • Automation — Workflows and scheduled actions for your org.
  • Content Studio, CMS Hub, Video Studio, UGC — Publishing and creative surfaces.
  • Admin — Tenant-level administration (you and platform staff where applicable).

AI usage and budgets

AI calls are metered per organization. Included allowance typically comes from the subscription plan (tokens per billing period). Owners should monitor usage in analytics and coordinate with BelSuite if you need additional purchased balance.

When calling AI APIs from your own integrations, always send Authorization and X-Organization-Id so usage is attributed to the correct tenant.

Assistants (Sierra, Donna, YouTube, Social, Calendar)

Which assistants are available is controlled by BelSuite platform administrators in the Next.js admin Features screen (not per-tenant in Laravel). If you receive ASSISTANT_DISABLED, ask platform staff to enable that assistant.

The unified endpoint POST /api/ai/assistants accepts assistant, action, and message. Optional retainedContext carries structured state across turns; persist with a Laravel conversationId stores chat history for supported agents.

ERP brain

For tool-using ERP orchestration, use POST /api/ai/brain with agent (for example cfo, sales) and optional persist for conversation memory. Requires the erp_brain platform feature to be enabled.

Member management

Invite users and assign roles so team members get the right modules. Brand-only or creator-only users should use the Brand & creator guide for their day-to-day scope.